Smarter Marketing Blog

How to Use Marketing in Summertime to Your Advantage

Summertime and the living is easy. At this time of the year, businesses might be tempted to relax their marketing activity for a couple of months. For some small and medium enterprises (SMEs), there’s even a perception that marketing in summertime is pointless. They look on the summer months as a period of slower business and […]

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How to Boost Your Efforts and Get the Most Out of Trade Shows

Trade shows, conferences, seminars, meet-ups etc. are very powerful marketing mediums, because they can bring together hundreds or thousands of people, in one place and in a short space of time. They do mean busy days though, with lots of people milling around and lots of conversations. Whether you’re an event planner, a trade show […]

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18 Useful Smarter Marketing Tips You Might Want to Know

As a marketer, you know that the concept of useful marketing is still about connecting people with a brand in the hope that they will buy something. If you have been a marketer for many years you probably use a marketing approach that has worked to-date. This post, therefore, may serve as a checklist for you […]

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How to Build Your Business with Smarter Online Marketing

Smarter online marketing is something that any growth-minded business aspires to, isn’t it? The trouble is, with little experience and even less time, many business owners or marketing managers dive straight into digital marketing because they don’t want to be left behind! In this post, I’m going to suggest some questions about online marketing that […]

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How to Realise Your New Year Ambitions for a Successful Business

I remember reading somewhere that only about 10% of us stick to and achieve our New Year resolutions. Doesn’t that mean, therefore, that making them is ensuring a 90% failure rate at some stage? Luckily, planning for a successful business doesn’t usually adhere to the same statistics. That being said, many people will use the […]

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