Smarter Marketing Blog

How to Realise Your New Year Ambitions for a Successful Business

I remember reading somewhere that only about 10% of us stick to and achieve our New Year resolutions. Doesn’t that mean, therefore, that making them is ensuring a 90% failure rate at some stage? Luckily, planning for a successful business doesn’t usually adhere to the same statistics. That being said, many people will use the […]

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‘Tis Time to be Boosting Your Seasonal Marketing

As we fast approach the Christmas holidays we believe that it is never too late to add some sparkle to your seasonal marketing. Even if you haven’t the time or experience to implement these over the next few weeks – you have approximately 52 weeks left to get ready for the next one. Every year […]

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Why Powerful Brand Marketing Is The New Normal

“Oh no – not another article on brand marketing”, I hear you say. Well here’s the thing – if your current marketing activity isn’t helping you build a better, stronger brand, you just might be wasting your precious time and money. A quick read through this post will help you review your approach to brand marketing. […]

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Social Media Branding – Are You Boring People?

Let’s be honest with each other here – most organisations / brands using social media these days are boring. I believe this is so because when it comes to social media branding, their mind-set is stuck in the old communications  approach to advertising, media releases, sponsorship and marketing materials. An approach that tells people what you […]

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Are You Wasting Your Time and Money in the Content Strategy World?

It is almost a year since we ventured to write a post about content as part of a marketing strategy. It’s probably not surprising that it has been this long as the topic is extremely well documented upon. You could almost call it a shock of content – to borrow a word. (borrowed from here) […]

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