Smarter Marketing Blog

Social Media Branding – Are You Boring People?

Let’s be honest with each other here – most organisations / brands using social media these days are boring. I believe this is so because when it comes to social media branding, their mind-set is stuck in the old communications  approach to advertising, media releases, sponsorship and marketing materials. An approach that tells people what you […]

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Are You Wasting Your Time and Money in the Content Strategy World?

It is almost a year since we ventured to write a post about content as part of a marketing strategy. It’s probably not surprising that it has been this long as the topic is extremely well documented upon. You could almost call it a shock of content – to borrow a word. (borrowed from here) […]

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Smarter Marketing is a Route to Business Growth

You had a brilliant idea for a new product / service that nobody else has thought of, so you set-up a small business. For business growth then, you decide that your marketing time is best spent on social media to spread the word (because it’s free). Does this sound familiar? Unfortunately, many start-ups use social […]

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Is your brand surviving in the modern world?

It is probably fear that drives you to read articles / blogs about brands or branding such as this one. If you’re like us, that fear may well be rooted in your own brand surviving in this constantly changing world. As an SME owner, you might recall the old days when you could have an […]

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Why Authentic Customer Engagement is the Only Way

I was standing in a local shop queue recently to pay for my ‘takeout’ lunch. It was during lunchtime so it was busy. The server at the till did not appear to be in a good mood as he kept shouting, ‘who’s next?” at the queue. Fair enough you might say – he was trying […]

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