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Green Acres of Wexford

We recently completed the implementation of a new Brand identity for the Green Acres store based in Wexford City.

Further to a strategic review of the business, it was agreed that a piece of Customer Research was required so as to investigate brand perceptions to determine authenticity gaps, both via local ‘on-street’ and an online survey, targeting their Nationally based customers.

The resultant research delivered key insights for action across all aspects of this diverse business and drove the direction of the development of the proposed new identity, which is encapsulated in the logo below. And this was subsequently implemented across a wide range of corporate and product related marketing collaterals including stationery, signage, advertising and packaging.

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