Smarter Marketing Blog

Shift Your Business To Mobile-First In 5 Steps

  Here in O’C&K HQ we’re embarking on a new experiment. We have invited Kayleigh Alexandra, a writer with the SME focused group MicroStartups, to share some marketing insights with us. In the following post, Kayleigh shares excellent advice for businesses who need to shift their online visibility to mobile-first – Jim. “If you believe that you still have time […]

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Why is getting Social Media Marketing right, so Important?

Wow, now that was a quick year. At this stage, you are probably back at the desk and, hopefully, still on track with your New Year resolutions. If you’re a marketer, you’re more than likely in the process of fine-tuning your marketing strategies for success in 2018. I have no doubt that such a process […]

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How to Use Marketing in Summertime to Your Advantage

Summertime and the living is easy. At this time of the year, businesses might be tempted to relax their marketing activity for a couple of months. For some small and medium enterprises (SMEs), there’s even a perception that marketing in summertime is pointless. They look on the summer months as a period of slower business and […]

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How to Boost Your Efforts and Get the Most Out of Trade Shows

Trade shows, conferences, seminars, meet-ups etc. are very powerful marketing mediums, because they can bring together hundreds or thousands of people, in one place and in a short space of time. They do mean busy days though, with lots of people milling around and lots of conversations. Whether you’re an event planner, a trade show […]

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18 Useful Smarter Marketing Tips You Might Want to Know

As a marketer, you know that the concept of useful marketing is still about connecting people with a brand in the hope that they will buy something. If you have been a marketer for many years you probably use a marketing approach that has worked to-date. This post, therefore, may serve as a checklist for you […]

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