Smarter Marketing Blog

Once again, we have teamed up with Kayleigh Alexandra, a content writer for Micro Startups, to guest write an article for our blog.  On this occasion, her insights are on the topic of lead magnets for SMEs. Read on for our collaboration on the subject. Lead magnets draw people to your brand by engaging customers through high-quality and relevant content. Building […]

Once again, we have teamed up with Kayleigh Alexandra, a content writer for Micro Startups, to guest write an article for our blog. We asked her to consider the topic of e-commerce for SMEs. Read on for her helpful thoughts on the subject. “The decline of big high street chains has been well publicised in recent years. […]

  Here in O’C&K HQ we’re embarking on a new experiment. We have invited Kayleigh Alexandra, a writer with the SME focused group MicroStartups, to share some marketing insights with us. In the following post, Kayleigh shares excellent advice for businesses who need to shift their online visibility to mobile-first – Jim. “If you believe that you still have time […]

Wow, now that was a quick year. At this stage, you are probably back at the desk and, hopefully, still on track with your New Year resolutions. If you’re a marketer, you’re more than likely in the process of fine-tuning your marketing strategies for success in 2018. I have no doubt that such a process […]

Summertime and the living is easy. At this time of the year, businesses might be tempted to relax their marketing activity for a couple of months. For some small and medium enterprises (SMEs), there’s even a perception that marketing in summertime is pointless. They look on the summer months as a period of slower business and […]